Free Google Business Listing Benefits

How to Make the Most of Your Free Google Business Listing

In order to make the most of your free Google Business Listing, you must understand its features and how to optimize it. Here are some tips:

INFO tab

The INFO tab of your free Google business listing is where you add and update your business details. In the INFO tab, you can update your address, business category, service areas, hours of operation, website, and appointment link. You can also add user-submitted content like photos and customer reviews. Double-check your email address and notification settings. Your listing will look much more professional when you have updated the correct information.

A well-written description will help visitors convert into customers. Try to write in human language and avoid keyword stuffing. Include the month and year you opened your business. Make sure to include the type of service you offer. Don't use all-caps, emojis, or gimmicky characters. Your description should also be as accurate as possible. Once you have filled the INFO tab, your listing will be visible to potential customers.

PHOTOS tab

Adding photos to your free Google business listing is crucial if you want to appear high in search results. Google encourages you to add photos, and it even lists the different categories under which they should be classified. Customers will be able to easily identify your business photos, as long as they are in a chronological order. Below are some tips to help you add photos to your listing. Make sure to choose a high-quality photo.

INSIGHTS tab

If you're looking for ways to boost traffic to your website, you should look into the INSIGHTS tab of your free Google business listing. This section of the site will provide you with information on the amount of traffic coming to your website and converting those visitors into customers. The INSIGHTS tab contains the most important metrics about your website, including how many people are visiting your website and what they're doing once they're there.

Insights are an essential part of a successful Google My Business listing. Using them can provide you with information about how many customers are searching for your product or service, how much they're spending and where they're coming from. The Insights tab provides you with a breakdown of total visitors, as well as branded searches and discovery searches. You can also segment your metrics by date range or by time frame to see how well your listing is performing.

BUSINESS CATEGORIES tab

Your Google Business Listing includes information about your products and services, as well as categories. These categories help Google pull accurate search results for your business, and they also appear on Google Maps, which can be confusing for potential customers. You can edit your listings by clicking on the pencil icon and adding additional attributes. Make sure to select the categories that best describe your business and your products and services. If you do not use a category, you may end up with incorrect information, and the incorrect details can lead to confusion.

You should limit your categories to three. More categories will weaken your listing's ranking in search results. Think of it like a 100 watt light bulb. It can light up a room. On the other hand, a 100-watt laser can cut through a sheet of solid metal. Your Google My Business listing should only contain three categories, so it's vital to choose the correct ones.

Keyword Stuffing not legal part of your business name

There is a big SEO no-no when it comes to stuffing keywords into the title, meta description, or body of content. Stuffing your website with keywords will not only hurt your ranking, but can also cause you legal trouble. Stuffing is an old SEO trick that used to work, but search engines are becoming more intelligent, so you may want to consider other ways to boost your website's SEO.

Keyword stuffing is a common SEO mistake, but it doesn't have to be a problem. In fact, it can even damage your local SEO. Here are some ways to avoid it: